👋 I'm Luis Colin, a purpose-driven design and technology leader addressing human, societal and systemic challenges; and bringing new technologies, business and design together to solve them.
As a designer, strategist and technologist, I support teams with strategies, methodologies and tools that elevate human potential and guide them through change – behavioural, organisational, technological, and systemic – following inclusive and ethical principles. All to enable the creation of advanced systems, devices, services, and products that work for people and respect the environment.
Using design as a strategic driver and partner, I have elevated performance and profitability through expert alignment of business strategy, human-centred design, and computational design. I have helped organisations develop and launch new systems, products and services in Latin America, Europe and the Middle East, tackling challenges in industries such as Healthcare, Automotive, Electronics, Telecommunications, eCommerce, Financial Services, and Computer Software.