Selected case studies

These are some of my most representative work leading the design of new products, services, systems and organisational transformation.


A leading Middle East bank's human-centred transformation

Establishing a design strategy practice, leading multidisciplinary teams and amplifying the value of design.

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Building the first conversational digital assistant for drivers

Design of a voice user interface powered by machine learning algorithms.

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Human-machine collaboration in Pharma laboratories.

Designing human-machine interaction experiences powered by voice and sensing technologies

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