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Selected case studies

These are some of my most representative work leading design strategy, systems and service design projects.

01

A leading Middle East bank's human-centred transformation

Establishing a design strategy practice, leading multidisciplinary teams and amplifying the value of design.

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02

Building the first conversational digital assistant for drivers

UX design for a voice user interface powered by machine learning algorithms.

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03

Human-machine collaboration in Pharma laboratories.

Designing human-machine interaction experiences powered by voice and sensing technologies

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